Little Outfits, Sunny Stories
Pair our sun-kissed cyanotype prints with soft, nostalgic basics for a timeless look that lets the artwork shine - layered simplicity meets playful storytelling in every outfit
Bundled Up, Ready to Roam
Our winter range is all about easy layers, timeless shapes, and everyday warmth - designed to move, nap, and grow with them.
Little Prints, Big Stories
These dungarees are made for wildflower days, muddy knees, and memories in the making.
The Heirloom Pillow
No two are alike - this cyanotype pillow turns nature into soft, functional art. Made for cosy corners, wild imaginations, and naps shared by kids, pups, and grownups alike.
Little Movers, Big Makers
Our Woodland Play Collection turns everyday play into adventure. Made from natural wood, each piece flips, folds, and transforms — from table to easel, from seat to stage — inviting little ones to build, move, and make magic.
Blending the magic of play with the wonder of the past. "HEY JUDE!" is a kids’ clothing brand that turns every outfit into a wearable Cyanotype adventure—where history, sunshine, and imagination leave their mark!
Hey Jude began the way many beautiful things do — with a child, and a quiet wish. When I couldn’t find clothes I loved for my little one — clothes that felt soft on the skin, moved with the body, and carried a little bit of cool — I decided to make them. Not fast fashion. Not fussy. Just simple, well-made pieces that let kids be kids. Born in Cape Town, South Africa, Hey Jude is a love letter to childhood. We make unisex, oversized basics from 100% cotton, stitched with care and designed to last through every leap, spill, dance, and nap. We work with women-led businesses and small local makers whose hands bring our ideas to life. Their work is the heartbeat of Hey Jude — soulful, intentional, and rooted in community. Our style is where old school meets cool — timeless shapes, easy fits, and a feeling of freedom in every thread. Nothing here is overdone. Everything is meant to be lived in. Hey Jude is for the dreamers, the wild ones, the curious and the kind. It’s for the little people who remind us what it means to move through the world with wonder. Thank you for letting us dress your story.
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Convertible Learning Tower “Step and Sit”
Regular price R 2,499.00 ZARRegular priceUnit price / perSale price R 2,499.00 ZAR -
Convertible Pikler Triangle and Art Easel “Climb and Create”
Regular price From R 999.00 ZARRegular priceUnit price / perSale price From R 999.00 ZAR -
Cotton Dungarees
Regular price From R 539.00 ZARRegular priceUnit price / perSale price From R 539.00 ZAR