Hey Jude began the way many beautiful things do — with a child, and a quiet wish. When I couldn’t find clothes I loved for my little one — clothes that felt soft on the skin, moved with the body, and carried a little bit of cool — I decided to make them. Not fast fashion. Not fussy. Just simple, well-made pieces that let kids be kids. Born in Cape Town, South Africa, Hey Jude is a love letter to childhood. We make unisex, oversized basics from 100% cotton, stitched with care and designed to last through every leap, spill, dance, and nap. We work with women-led businesses and small local makers whose hands bring our ideas to life. Their work is the heartbeat of Hey Jude — soulful, intentional, and rooted in community. Our style is where old school meets cool — timeless shapes, easy fits, and a feeling of freedom in every thread. Nothing here is overdone. Everything is meant to be lived in. Hey Jude is for the dreamers, the wild ones, the curious and the kind. It’s for the little people who remind us what it means to move through the world with wonder. Thank you for letting us dress your story.